How Much Money Can You Make with a Walking Video Channel on YouTube?
As a creator of walking videos on YouTube, I believe in full transparency about earnings. When I started in 2022, I struggled to find real income data from other creators, which made it hard to set realistic expectations. That's why I'm sharing my complete earnings journey - to help new creators understand the real potential of walking video channels. In this post, I'll break down my actual revenue numbers and detail all the income streams I've developed, holding nothing back.
Channel Overview
My channel focuses on walking videos, capturing the essence of different locations through first-person perspective walks. The content is primarily shot in 4K and includes various types of walks:
- City walks
- Driving videos
Revenue Streams
2023 (First Year Monetized)
- Total Revenue: $3,964.86
- Total AdSense Revenue: $1,715.86 ($2.45 RPM)
- Total Revenue licensing content: $2,249
2024
-
Total Revenue: $5,287.94
-
Total AdSense Revenue: $5,277.13 ($2.96 RPM)
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Total MSN Revenue: $10.81 (2 months)
2025 (ongoing)
- Total Revenue: $1,583.09
- Total AdSense Revenue: $1,479.99 ($3.13 RPM)
- Total MSN Revenue: $103.10 (3 months)
Notable Videos
Highest Total Revenue ($1,111.93):
Highest Click Through Rate (14.91%):
Highest RPM ($13.725):
Walking Channel RPM
Walking video channels typically see lower RPM (Revenue Per Mille) rates compared to other niches like finance or technology. This is primarily because walking content, while valuable for viewers seeking relaxation or virtual tourism experiences, generally attracts less targeted advertising.
My channel's RPM has fluctuated between $2.00 and $3.50, which is fairly typical for this niche. Here's a breakdown of factors affecting walking video RPMs:
Factors Impacting RPM
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Seasonal Variations
- Holiday season (November-December): $3.00-$3.50
- Summer months (June-August): $2.20-$2.80
- Other months: $2.00-$2.50
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Location Appeal
- Popular tourist destinations: $2.80-$3.50
- Lesser-known locations: $1.80-$2.30
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Video Quality
- 4K footage consistently earns 20-30% higher RPM
- Stabilized footage performs better with advertisers
Maximizing RPM
To optimize revenue potential, I've found these strategies effective:
- Focusing on premium tourist destinations
- Maintaining consistent 4K quality
- Including relevant location information in descriptions
- Timing releases to coincide with travel seasons
While walking video RPMs might seem low compared to other niches, the potential for longer videos and easier content creation helps balance the overall revenue potential.
Walking Channel Content finding Views
Walking channels have distinct traffic patterns that differ from many other YouTube niches. Here's how my walking channel content finds its viewers:
Traffic Sources Breakdown
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Search Traffic (50%)
- Popular tourist destinations drive significant search volume
- Airport walks are consistently searched by travelers
- Seasonal spikes for holiday destinations
- Historical landmarks generate steady search interest
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YouTube Recommendations (25%)
- High-energy content like nightlife walks performs well
- Beach walks see strong recommendation rates
- Algorithm favors longer watch times typical of walking videos
- Cross-recommendations from travel channels
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Subscriber Base (25%)
- Loyal viewers who enjoy virtual walking experiences
- Regular viewers use videos for treadmill walks
- Subscribers often watch multiple videos per session
- Community provides consistent initial views on new uploads
Key Findings
I've found that while search traffic provides the foundation for views, creating content that appeals to both search and recommendations is crucial for channel growth. Videos that perform well in search often maintain steady long-term views, while those picked up by the recommendation algorithm can see sudden view surges.
The subscriber base provides a reliable viewing floor that helps new videos gain initial traction, which is crucial for triggering the recommendation algorithm.